KUALA LUMPUR: There is a major shift in Malaysian travellers behaviour, judging from the recently concluded Matta International Travel Fair held here over a week ago. As the tourism market picks up after SARS, travellers are getting more discerning and quality conscious in deciding their holidays.
Reliance marketing director Tan Kai Seng said that his company decided to focus on promoting value added tour packages during the recently concluded fair.
We believe that travellers would not mind paying a little extra for a hassle-free and enjoyable holiday.
As a result of this move, consumers flocked to the Reliance booth over the three days despite the fact that there were no special airfares offered, he said.
He said the Malaysian Airlines Golden Holidays Packages were top on the list of bestsellers during the Matta fair, and so did Reliances very own tour packages.
The reason is that all our packages are on premium airlines. For example, one of the first choice airlines in our tour packages is MAS.
Be it Europe, Australia or China, MAS flies direct to most of the cities. Thus, passengers do not have to waste time in transit and can enjoy a more relaxed holiday without sacrificing any tour content, he added.
Tan said Reliance also believed in providing comfortable accommodation in their tour packages, adding that the accommodation was either in four or five-star hotels that were centrally located.
He said meals were also another important component of Reliance tours.
Many may have tasted Peking duck in Beijing, but the only authentic Peking duck is at Cheun Chi Der and Reliance passengers are taken there for a Peking duck meal, he said.
Tan added that it was now the season for hairy crabs in Hong Kong, and Reliance had specially included it in the meals on Hong Kong tours departing in November and December.
Due to the overwhelming response and the great demand for Reliances tour packages, the company is trying to accommodate more people for the coming school holidays as well as the Chinese New Year season in January next year.
In rewarding the public for the support given to Reliance, the company is organising a Thank You Fair at Sungei Wang Plaza from Oct 31 to Nov 2.
Reliance will be extending the same tour packages offered at the Matta fair but with more departure dates.
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