Malaysia close to heart of Indian choreographer

  • Nation
  • Thursday, 23 Oct 2003


KUALA LUMPUR: Malaysia is rather close to Lubna Adam's heart as this is where the Indian fashion choreographer's career took off. 

Adam: I'm looking for local Indian models but have not found them yet.

“I spent eight years as a model in India before that and I decided to quit at the peak of my career to become a choreographer. 

“I came here in 1990 to choreograph my first fashion show for a local boutique,” she said. 

Returning to her native Mumbai the same year, she then spent 13 years working with the who's who of the Indian fashion industry, including Wendell Rodricks, Rohit Bal, Ritu Kumar, and Abu Jani and Sandip Khosla, besides choreographing shows for international fashion houses based in Paris, London and New York. 

“I also spent 10 years choreographing for Femina Miss India (the national contest that picks beauty queens for international pageants). 

Given her impressive portfolio, it is hardly surprising that Adam was roped in to choreograph the Fashions of India Fiesta that will be held here this December in conjunction with the Incredible India 2003 Trade Exhibition. 

The fashion extravaganza will showcase the works of three of India's top designers – Tarun Tahiliani, J.J. Valaya and Neeta Lulla.  

Lulla is best known for dressing Aishwarya Rai in last year's blockbuster Devdas

Adam is here to oversee preparations for the shows that will feature 16 of India's top models, including Nina Manuel, Fleur Xavier, Dipanita Sharma and Aditi Govitikar. 

“I'm looking for local Indian models but have not found them yet. 

“Our clothes are designed for girls of a certain height and size, so the model should be able to carry them properly,” explained the self-confessed perfectionist. 

Fashions of India Fiesta will be held at the grand ballroom of Mandarin Oriental Hotel Kuala Lumpur from Dec 2 to 4.  

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