Canon picks KL for new SLR launch


  • Nation
  • Thursday, 21 Aug 2003

KUALA LUMPUR: With digital photography becoming increasingly popular in Malaysia, Japanese consumer electronics giant Canon has chosen Kuala Lumpur as one of six international cities to launch its latest digital camera. 

The other cities are Tokyo, London, New York, Bangkok and Singapore. 

Aimed at experienced amateurs, news photographers and others, the 6.3 megapixel EOS 300D camera is an affordable alternative for avid photographers looking for something more than the standard compact digital camera, said Canon Marketing (Malaysia) Sdn Bhd general manager Richard Yeow. 

AFFORDABLE ALTERNATIVE:A local Canon representative is seen holding the latestdigital SLR camera,the EOS 300D.

Priced at RM3,999, he said that it was nearly 30% cheaper than other digital SLR (single-lens reflex) cameras in the market. 

While other digital SLR cameras only offer the camera body in the original package, requiring consumers to fork out extra money for the lens, the EOS 300D will have a new ultra wide-angle zoom lens as part of the deal, said Yeow. 

It also comes with a host of other features, and is compatible with more than 50 Canon EF and EF-S lenses. 

“We are optimistic that the EOS 300D is going to be a hit with many local photographers,” said Yeow. 

However, he declined to say when the camera was going to be available in Malaysia.  

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