Malaysian tourism gets a boost at London festival


  • Nation
  • Tuesday, 05 Aug 2003

By TAN KAH PENG

LONDON: Malaysian tourism, still recovering from the Severe Acute Respiratory Syndrome (SARS) outbreak, got a shot in the arm on Sunday when some 50,000 people flocked to Trafalgar Square to sample the delights the country can offer to holidaymakers. 

Murtabak was completely sold out while satay and char koay teow were popular with the visitors, who quenched their thirst in the day's mini-heat wave with a range of tropical drinks that included coconut and mango. 

Many were still queuing up for the food past closing time at 6.30pm at the Truly Asia Day, which had performances by a lion dance troupe, bhangra group and gamelan bands. 

TIMELY: Yazid with performers at the London summer festival on Sunday. He said the event fitted in nicely with Tourism Malaysia's rcovery plan to attract more tourists to Malaysia.

The event was part of a summer festival organised by the Greater Authority of London to commemorate the new look of Trafalgar Square, which is now a more pedestrian-friendly place. 

The body's invitation to Tourism Malaysia to take part in its “Summer in the Square” programme could not have come at a better time. 

With British visitor numbers down by half from its peak of about 263,000 in 2001, the exotic sights, sounds and smells of Malaysia in fine, hot weather should put Malaysia back on the tourist map, according to Tourism Malaysia. 

“The timing was appropriate,” Tourism Malaysia’s UK and Ireland director Yazid Mohamed told The Star, adding that the event fitted in nicely with its recovery plan to woo more tourists put off by the war on Iraq and the SARS outbreak. 

“We’ve just completed phase one of our advertising campaign to coincide with the summer holidays, and we’ll start again in mid-September for those wanting to escape the winter.” 

However, Yazid said the response to the promotions in co-operation with Malaysia Airlines and a local tour operator as well as with Asean countries was too early to gauge.  

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Next In Nation

Fuel prices unchanged from May 13 to 19
Pahang MB urges strict SOP compliance during Raya festivities
Teenager slapped with RM5,000 compound for crossing districts by train
Varsity students may return to campus after Raya break as scheduled
Covid-19: Selangor cops to increase mobile roadblocks during Raya to ensure compliance
KL Archdiocese advises Catholic couples to postpone May, June weddings in view of high Covid-19 cases
Vaccine volunteer drive attracts close to 13,000 youths to sign up
Covid-19: 4,765 new cases bring total to 453,222
Unemployed charged with murder and sodomy of nine-month-old baby
Abu Sayyaf leaders nabbed in Sabah swampland were ruthless, says Manila

Stories You'll Enjoy


Vouchers