KUALA LUMPUR: The upcoming seventh World Chinese Entrepreneurs Convention (WCEC), which will be held here from July 27 to 30, is aimed at attracting investors not only through dialogues with the top leadership but also via cultural appeal.
Its organiser, the Associated Chinese Chamber of Commerce and Industry of Malaysia (ACCCIM), said besides engaging some 3,500 delegates from more than 20 countries in frank dialogues with policymakers, the convention will also create awareness of the countrys multi-cultural identity.