KUALA LUMPUR: The timber industry must undergo a paradigm shift to counter the various challenges and stiff competition currently present in the global market.
Deputy Primary Industries Minister Datuk Anifah Aman said both producers and exporters must work out ways to rise above encumbrances such as highly competitive pricing due to the emergence of lower-cost producers like China and Vietnam as well as stiff competition from other timber producing countries like New Zealand, Russia and Brazil among others.