KUALA LUMPUR: Reading heartrending stories of deserving young Malaysians being denied the chance to pursue a tertiary education due to lack of funds or to pursue their choice of courses at local universities can be disheartening.
Recognising that the corporate sector can do its bit to help these deserving individuals realise their dreams and ambitions, Sunrise Berhad has decided to support MCAs cause by raising funds for Universiti Tunku Abdul Rahman (Utar).
The property company is embarking on a campaign to raise RM1mil in aid of the Utar building fund.
Sunrise chief executive officer Datuk Michael K.C. Yam said bright students should not be denied education, especially since they would be an asset to the countrys workforce in the future.
The MCAs vision is to set up an institution of higher learning for young Malaysians who have, for one reason or another, been deprived of the chance to seek tertiary education, as well as meet the rising demand for trained and professional, sub-professional and technical personnel in the task of nation-building.
We want to play a part in helping MCA raise sufficient funds for Utar in line with the countrys vision of having 40% of its youth in the 17 to 23 age group enrolled in tertiary education by 2010, he said.
The Government has pledged to increase subsidies to the education sector, but I believe a wider partnership to include local business communities will be beneficial to ensure we do not fail the many young people who can play a productive role in our economy and society.
Yam also said the company would match each donation received ringgit for ringgit, up to RM500,000.
The company started the drive by getting its business partners to pledge their support and donations during a briefing session on Utar and the campaign on Wednesday.
During the session, it obtained RM180,000 in pledges from 40 companies, which means the drive has brought in RM360,000 with the ringgit-for-ringgit match.
Yam said it was also the companys objective under the campaign to raise public awareness on the importance of education, and this would involve a series of advertorials in The Star and Nanyang Siang Pau starting today.
Sunrise will also be spending RM350,000 to run the campaign.
The series of events planned include Dollar Drive at the ABC market, Plaza MontKiara tomorrow; Charity Recycling Day at the ABC market on July 13; flag sales on July 20 and 24; charity campaign at Fiesta Nite market, Plaza MontKiara on July 24; Fun and Food Fest at the Sunrise Show Village compound, MontKiara on Sept 19 and 20; appreciation dinner for all contributors after Chinese New Year; and Sunrise-Utar Walk scheduled for March/April next year.
Donations are tax-exempted and MCA ministers and leaders are expected to hand over the official receipts at a formal ceremony.
Cheques should be made payable to Huaren Education Foundation (Utar) and sent to Sunrise-Utar Fund Raising Campaign, c/o Sunrise Berhad, Penthouse, Wisma Sunrise, Plaza MontKiara, No 2, Jalan Kiara, MontKiara, 50480 Kuala Lumpur.
An information hotline set up by Sunrise at 03-62003633 will operate on Mondays to Fridays from 2pm to 6pm.
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