Elegant Malaysian styles on parade


  • Nation
  • Thursday, 12 Jun 2003

KUALA LUMPUR: The kebaya took centre stage yesterday during a fashion tribute to Datin Seri Endon Mahmood, wife of Deputy Prime Minister Datuk Seri Abdullah Ahmad Badawi.  

The theme of the fashion show at Aseana Galleria in Suria KLCC was Malaysian Style and fashion designers Melinda Looi, Milo, Ghea, and Anom showcased their interpretation of the theme in a myriad of elegant styles and colours. 

There were soft, layered chiffon shifts, traditional sarungs and even shades of the Chinese cheongsam, mostly laid out in intricate embroidery and beadwork. 

Hosted by Aseana and cosmetic brand La Mer, the event drew a star-studded guest list.  

A special treat was in store as 20 celebrities also took to the catwalk to show off their own style.  

Commissioned by Aseana to design a complete outfit called The Endon, the four designers unveiled their unique creations during the show. 

The Endon, according to Aseana, is a name for kebaya outfits inspired by Endon's favourite things. 

In her speech, Melium Group president and Aseana founder, Farah Khan, suggested that it was Endon who enabled Aseana to initiate the Malaysian Style.  

General manager Sharyn Wong of Redual Cosmetics, which distributes La Mer in Malaysia, said La Mer and the kebaya have a lot in common as both make women look good.  

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