KUALA LUMPUR: The time for Pacific Asia travel and tourism to recover has arrived, Pacific Asia Travel Association (Pata) president and CEO, Peter de Jong said.
Most World Health Organisation travel advisories have been lifted, the post-war plans for Iraq appear to be on course and the travel and tourism industry is signalling its confidence to move forward once more. Now is the time to rebuild, he added.
De Jong, however, warned that the process of recovery would be neither short nor easy. He was speaking at the launch of Project Phoenix at the Shangri-la Hotel in Bangkok on Friday.
A Pata press statement said Project Phoenix was a three-month long global consumer communications campaign to reinvigorate travel and tourism in Pacific Asia.
It said the initiative was in response to the battering the travel industry and economies in the region had taken due to the Sept 11 attacks, Afghanistan and Iraq wars, Bali bombing and SARS.
An International Labour Organisation report suggested that 6.5 million jobs were lost in the global travel industry for the period 2001-2002, and forecast that a further five million jobs were at risk unless the industry fought back to restore consumer confidence in travel and tourism.
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