THR.fm lines up some great shows


  • Nation
  • Saturday, 26 Apr 2003

BY ZIEMAN

PETALING JAYA: Popular private radio station THR.fm has lined up several interesting programmes to mark their “house warming” at its RM3mil new office in Wisma Mutiara, Sungai Besi, next month. 

Some of the exciting programmes include a 12-hour slot dubbed Seiring Sejalan Bersama Datuk Ahmad Nawab, re-launching of its Indian Raaga belt and the revamp of the popular Hindi Power. 

Seiring Sejalan Bersama Datuk Ahmad Nawab would feature Ahmad Nawab's compositions, interviews and anecdotes on the veteran composer from 10pm to 10 am the next day. 

“The public will be invited to field questions to Ahmad Nawab and we are hoping to divide the segment into few sessions which includes patriotic, romantic, sentimental songs and songs from movies.  

“As for the Raaga time belt, we wanted to retain the popularity of the slot so we thought the best way is to re-launch it and add more spice in terms of new format for the programme,” explained THR.fm's chief executive officer Abdul Aziz Hamdan.  

The Hindi Power slot, currently being helmed by DJs Richie Rachman and Nasa, would also see a facelift once THR.fm goes hunting for new DJs. 

“We are starting the 'Personality THR' contest in June and will scout for entertaining, versatile, conversant DJs who can make a difference to the Hindi Power show.  

“Aspiring DJs have to be between 21 and 35 years old. We hope to feature 20 new voices every day in a specific slot before we shortlist them for the finals.  

“The winners will be picked by listeners while the judging will be done by a pool of entertainment journalists and people in the music industry,” said Aziz. 

The station plans to start their transmission at the new premises on May 1, which would be officially launched by e Energy, Communications and Multimedia Minister Datuk Amar Leo Moggie. 

Aziz, who is also the president of the Malaysian Association of Commercial Radio Operators (Macro), feels that one of the reasons for THR.fm's popularity, apart from its entertaining programmes, is the huge radio advertising revenue that it has garnered. 

“Radio advertising is easily more effective than other media as the cost is low.  

“Besides, it leaves an immediate response and impact amongst listeners. For newspapers, one has to see and read an advertisement while for television, one has to watch and listen.  

“But with radio, you can be anywhere, anytime and doing anything to get the impact,'' Aziz said.  

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Did you find this article insightful?

Yes
No

Across the site