Invaluable publicity for tourism industry

  • Nation
  • Friday, 18 Apr 2003

KUALA LUMPUR: The tourism industry will receive invaluable publicity when a 17-part series on the China Supermodels Competition 2003 filmed here goes on air and reaches an audience of some 180 million in China next month. 

Deputy Arts, Culture and Tourism Minister Datuk Dr Ng Yen Yen said the Guang Dong Television Network’s (GDTV) production filmed against the backdrop of tourism attractions would sell the image of Malaysia as a modern country with a rich cultural heritage and conservation of nature. 

She said the production team, comprising 32 contestants for the prestigious modelling title and 36 crew members, had RM100,000 in sponsorship from Tourism Malaysia while another RM200,000 came from the private sector in the form of accommodation, air tickets and tour guide services. 

“The amount we have spent is relatively small compared with the publicity value we are getting. 

“The airtime of the series lasting about 15 minutes for each segment is worth millions of ringgit in impact. 

“We have estimated that the television series will help to attract one million tourists from China,” she told a press conference yesterday. 

Dr Ng said apart from commanding the largest audience coverage in China, GDTV productions were also aired through the Star Satellite channel, which had worldwide coverage, including India, the Middle East, Russia, Eastern Europe, Australia and New Zealand. 

The GDTV team has been in Malaysia for the past 15 days and is scheduled to leave today.  

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