KUALA LUMPUR: The bubbly trio of the infotainment programme 3R will present this year’s theme – Find Out, Speak Up and Take Action! – in conjunction with the International Women’s Day 2003 to be held at Kuching, Sarawak, on March 8.
The event, which marks the second consecutive year of collaboration with the All Women’s Action Society (Awam) and Women’s Aid Organisation (WAO), will feature the 3R girls again to appeal to the masses.
“3R has always been more than just a television programme. It helps us to reach the masses, and with the on-the-ground activities, it takes us up close and personal with our target audience,” said its executive producer Datin Paduka Marina Mahathir.
Its co-executive producer Lina Tan said the use of the three recognisable faces would grab the attention of the young as they could relate to them at a peer level.
3R (which stands for Respect, Relax, Respond) hosted by Low Ngai Yuen, Azah Azmin Yusoff and Kartini Kamalul Arrifin will kick-start the event with some activities like a singing performance and cheerleading.
One interesting highlight will be the AWAM Clothes Line Project where newspaper articles about rape cases and stories by rape survivors will be hung on a clothesline at the venue called The Waterfront where the public is encouraged to read them and sign on a banner to support the cause against rape.
Sarawak Women for Women Society's (SWWS) Angie Garet was pleased to work with her Kuala Lumpur NGO counterparts.
“Violence against women is not a new issue here, and we have about three to four rape cases per week, received from the Kuching Hospital’s One-Stop-Crisis-Centre,” said Garet.
The main sponsor for the event, Kotex, will contribute one ringgit to AWAM, WAO and SWWS for every drop-off of its polybag at the booth.
The event is supported by the Women and Family Development Ministry, Sarawak Tourism Board and The Ministry of Education Sarawak.
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