KUALA LUMPUR: The 15th Matta International Travel Fair (XV MITF 2003) from March 14 to 16 will offer new tour programmes to China, South Korea, Australia, New Zealand and South Africa.
With its theme “Touching New Worlds, Breaking New Frontiers”, the travel fair at the Putra World Trade Centre here would promote new destinations within those countries, said Malaysian Association of Tour and Travel Agents (Matta) president Datuk Seri Tunku Iskandar Tunku Abdullah.
“For instance, there are unexplored destinations in China which is a big market. We will look at these parts of the country that can be visited by Malaysians,” he told a press conference at Novotel Century Hotel here yesterday.
However, Tunku Iskandar said the travel fair would still stress on promoting local destinations and those in Asia.
He said there would also be promotions by various airlines as they were expected to increase flight frequency to destinations within the country and Asian nations.
The travel fair, he said, was expected to be bigger than XIV MITF 2002, with over 200 exhibitors taking part compared to 147 last year.
“We are confident that the XV MITF 2003 will achieve better results,” he said, adding that the expected sales turnover was over RM150mil. Last year, the turnover was RM110mil.
He said the number of visitors was also expected to increase to 100,000 compared to 70,000 last year.
On the prospects of a US-led war against Iraq and its effect on the tourism industry, he said Malaysian travel operators will seek alternative destinations that would not be affected by such a crisis.
“Just like how they had reacted to the Sept 11 attacks on US and the Bali bombings, I believe the travel agents can find other attractive destinations not affected by these incidents.”
The three-day travel fair will include e-travel, international cultural performances, games and contests.
For every purchase of RM500 and above on a single receipt, visitors can take part in a contest by answering five simple questions.
The grand prize is two first class return tickets to Paris.
The first prize winner will win two business class return tickets to Shanghai while the second prize is two economy class return tickets to India.
Another contest is for Visa card holders who charge purchases of a minimum of RM500 to the card. The first prize is RM20,000, second prize is RM10,000, third prize is RM5,000 and five consolation prizes of RM1,000 each.
Among the main sponsors are Tourism Malaysia, Malaysia Airlines, Visa International, Abacus Distribution System and Royal Woods Resort. The official press is The Star and Nanyang Siang Pau.
Entrance fee for an adult is RM3, and free for children below 12.
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