PETALING JAYA: For the first time, 20 top Chinese models from Dalian in north-east China will sashay down the catwalk in what is expected to be the biggest fashion event of 2003.
The Star Fashion Fair 2003, to be held from April 17-20 at the Putra World Trade Centre in Kuala Lumpur, is set to present the models showcasing the latest ready-to-wear, traditional outfits like the Chinese qipao plus an array of international and local fashion accessories.
The models are from the prestigious Dalian Model Art School and Dalian Model Performance Company. Dalian, a coastal city, , has gained a reputation for high fashion by hosting the annual Dalian International Fashion Festival for the past 13 years and is home to 2,500 garment factories.
Led by their principal Yu Mei, the models have won awards in the international modelling circuit and have taken part in fashion events in the United States, Europe, Japan and Hong Kong.
Yu is herself an acclaimed professional model who had won the Best Ten Models of China contest in 1990 and had gone on to establish the Dalian Model Art School.
The fashion fair will also be graced by celebrated shoemaker Datuk Jimmy Choo. The Penang-born shoe designer, who has shod the feet of the late Princess Diana and Hollywood’s glitterati, will give an insight into his success.
The fashion extravaganza, set to showcase international and local designers, will also see the participation of retailers, jewellers, hair stylists, beauticians, journalists, photographers and consumers getting together in fashion-related activities.
The event will kick off with the Secretaries Luncheon where fashion, food and entertainment will be the focus, at Merdeka Hall, PWTC. There will also be lucky draws, and tickets are being sold at RM350, RM250, RM200 and RM150.
On the second day, the Charity Gala Dinner themed “The Essence of Chinese Cuisine” at Merdeka Hall will highlight the best of oriental food and fashion. Tables are being sold at RM15,000, RM12,000, RM9,000 and RM6,000.
The Fashion Exhibition will cap the extravaganza with a spectacular array of local and international labels showcasing contemporary, traditional and modern designs for both formal and casual wear.
Besides the qipao, there will be fashion exhibits on costume jewellery and beauty workshops for the public from 11am to 8pm.
Star Publications managing director Datuk Steven Tan said the fashion fair would be an event for people to look forward to besides doing their bit for Universiti Tunku Abdul Rahman (Utar).
Tan also urged the public to lend their support for the Utar cause.
“We hope to raise as much funds as we can and channel the proceeds to the building fund,” he said during a signing ceremony on the fair at Menara Star with Yu Mei.
For inquiries, contact Star Publications (M) Berhad, Marketing Services Department, Menara Star, No. 15, Jalan 16/11, 46500 Petaling Jaya, tel: 03-7967 1388; fax: 03-7957 7641, or e-mail: firstname.lastname@example.org