Carmelo Cosme introduces himself and his clothing line to executives of Centric Brand at the Empire State Building in New York. — Ellias Williams/The New York Times
THE aspiring entrepreneur waited in anxious silence in the lobby of a New York City high-rise.
It was mid-June. In less than five minutes, the founders of a fledgling small business would stand before the executives of a US$31bil global franchise and deliver a crucial product pitch.
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