Buy American? No thanks, says Europe

Used Teslas for sale in Oslo, Norway, in this file photo. — David B. Torch/The New York Times

FOR motorcycle lovers in Sweden, Harley-Davidson is the hottest brand on the road. Jack Daniel’s whiskey beckons from the bar at British pubs. In France, Levi’s jeans are all about chic.

But in the tumult of President Donald Trump’s trade war with Europe, many European consumers are starting to avoid US products and services in what appears to be a decisive and potentially long-term shift away from buying American, accor­ding to a new assessment by the European Central Bank.