Edri livestreaming from his shop in Jakarta’s Pasar Tanah Abang. His sales on TikTok Shop have been lower since the service restarted. — ©2025 The New York Times Company
TIKTOK’s e-commerce business in Indonesia was flourishing in 2023.
With its viral videos, it had become a global sensation, turning its massive influence into a lucrative revenue stream by enabling users to buy and sell products while watching content.
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