Fogong Temple Wooden Pagoda in Ying county is one of China's ancient architectural sites featured in the Black Myth: Wukong game. — Wikipedia/Creative Commons
THE immensely popular Chinese video game Black Myth: Wukong has, of all things, helped boost domestic tourism because it features 36 ancient architectural sites in China. Local tourism departments, inspired by the video game, have devised crossover projects to successfully attract an increasing number of tourists.
Thanks to the increase in Chinese people’s disposable income, along with the advancement of technology, people’s demands are becoming increasingly diversified along with the rapidly changing social trends. On its part, the tourism industry has been striving to meet tourists’ demands, in order to realise its own high-quality development. An apt example of this is the decision of a number of local tourism departments to leverage the popularity of Black Myth: Wukong to boost local tourism.
