With the enlistment of BTS members, here Jin, The Camp app saw a surge in new user enrolment of unprecedented volume. — Agencies
ALL able-bodied South Korean men are obliged by law to serve in the military for a minimum of 18 months. The Camp is a commercial Web and mobile application sanctioned by the country’s Defence Ministry to enable communication between service members and their families, friends, and loved ones. The app provides photos and updates of the soldiers and allows those “waiting on the outside” to send letters to the soldiers and create online communities.
Active duty soldiers have limited means of connecting with people outside, so for the past few years, the app has been a popular information source and communication tool. During their time of service, soldiers are not permitted to engage in other work, so the app has also been catering to fans of celebrities who are carrying out their mandatory service, as fans are hungry for content and seeking ways to send messages to their idols.
