How can Korea recover from Jamboree debacle?

Saemangeum's lack of shade makes it unsuitable for summer camping. — AP

THE World Scout Jamboree, a mega event that brings together tens of thousands of teenaged Scouts worldwide, presents a pivotal opportunity for the host country to boast its global brand value.

The ability to organise such large-scale events leaves lasting impressions on participants and observers alike, offering a platform to showcase the country's hospitality, dynamism and cultural richness.