Ronaldo's Coca-Cola snub: sports stars are 'reclaiming their voice'

Ronaldo minus the Coca-Cola bottles during a Euro 2020 press conference. — Reuters

WHEN Cristiano Ronaldo and Paul Pogba removed Coca-Cola and Heineken bottles during Euro 2020 press conferences, it showed sports stars are rejecting sponsors' products that fail to correspond to their personal values, analysts say.

Ronaldo has a combined social media audience of around 500 million followers, so when he speaks, it has an impact.