Ronaldo minus the Coca-Cola bottles during a Euro 2020 press conference. — Reuters
WHEN Cristiano Ronaldo and Paul Pogba removed Coca-Cola and Heineken bottles during Euro 2020 press conferences, it showed sports stars are rejecting sponsors' products that fail to correspond to their personal values, analysts say.
Ronaldo has a combined social media audience of around 500 million followers, so when he speaks, it has an impact.
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