A green World Cup with Yingli

  • Environment
  • Monday, 26 May 2014

Zero-carbon commercial displays at stadiums and under Football For Hope campaign.

YINGLI Green Energy’s eco credentials are not confined to commercial installations. In 2010, it became the first renewable energy company, and the first Chinese one, to be a sponsor of the FIFA World Cup in South Africa. This year, it is again supporting the event in Brazil.

“Our reason for sponsoring the World Cup is simple … Yingli simply likes football,” says company founder Miao Liansheng.

“But really, what we do and what football is are inter-related. The world, the sun and the ball are all round, and there are no boundaries in where the sun and the ball can reach out to,” he explains.

For the 2010 World Cup, the company installed zero-carbon commercial displays around the World Cup stadiums and under the Football For Hope campaign, built 20 centres across the African continent that are illuminated by solar lighting, enabling children to play on the pitch even at night.

“Various solar solutions were also built for different areas depending on needs, whether it’s water pumping system to store and provide water or off-grid systems to run computers.

“These social contributions are what we intend to bring to under-served communities,” says vice-president for global marketing, Judy Tzeng Lee.

No location seem too far-flung for the company to push for change – case in point is the provision of solar power to 12 schools in Nudo de Paramillo in north-western Colombia.

“The off-grid solar power system has enabled the students to study in previously unlit conditions and they get to access satellite Internet and telecommunications,” says Tori Clifford, marketing and communications manager for the Americas office.

“Over at the Lidia dos Santos community centre in Rio de Janeiro, Brazil, where poverty pervades, youths were trained to install solar projects.

“What we eventually got was a group of young people with skills to gain employment in the country’s growing solar industry.”

This year’s edition of the World Cup will bring solar to the fore, with modules being fitted in a circular ring shape on the roof of the historical Maracana Stadium in Rio de Janeiro.

The Arena Pernambuco in Recife also has solar installations. Both stadiums will prevent 2,506 tonnes of carbon emissions annually. In addition to that, Yingli is also constructing a solar car park in Pernambuco.

Related story:

China hotel a showcase for Yingli Green Energy

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Environment , Environment , ecowatch , World Cup


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