UTAR student art features in UN campaign

Cheng wows with wildlife art to win contest

Inspired by Malaysia’s natural beauty, Cheng Hui Xin (pic) created a masterpiece featuring diverse wildlife like the rhinoceros, hornbill and tapir, and won the United Nations (UN) World Wildlife Day 2024 (WWD2024) Official Poster Contest for her effort.

The Universiti Tunku Abdul Rahman (UTAR) Bachelor of Arts (Hons) Graphic Design and Multimedia student described the win as a reflection of her dedication and artistic passion.

“With this recognition, I’m committed to leveraging my design skills for impactful communication on meaningful causes,” she said in a press release dated Jan 12.

The theme of the contest was “Connecting People and Planet: Exploring Digital Innovation in Wildlife Conservation”.

Her work was featured on all official communication channels for WWD2024, including the website, social media, media kit and posters.

Celebrated on March 3, WWD2024 encourages participants to delve into digital innovations, address intersectional challenges, and contemplate the desired evolution of digital connectivity for the well-being of people and the planet.

It serves as a platform for intergenerational exchange and youth empowerment, fostering a shared vision for a sustainable future in digital wildlife conservation.

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UTAR , WWD2024 , wildlife , conservation , ESG


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