UTAR student to represent country at global design challenge

UNIVERSITI Tunku Abdul Rahman (UTAR) student Danny Tse Wei Chun (pic) will represent Malaysia at the Adobe Certified Associate (ACA) World Championship 2021 in Orlando, Florida, the United States, this August.

This follows his win at the ACA Championship Malaysia 2020, where he beat participants from 70 educational institutions to emerge champion.

The digital animation undergraduate from the varsity’s Faculty of Creative Industries in Sungai Long, Selangor, described his grand prize win as “surreal”.

“It had been a long and adventurous journey for me. I am very thankful to ACA, the organisers, my fellow competitors, lecturers, UTAR, friends and family for making this whole experience possible, ” he said.

Open to participants aged 13 to 22, the annual championship provides a platform for students majoring in art and design to showcase their work on a broader scale, while testing their design skills using Adobe Photoshop, Illustrator and InDesign.

“This competition fascinated me because I am very passionate about the creative arts using Adobe Photoshop. I signed up for the challenge out of passion, with no purposeful aim to win, ” said Tse, who went through two rounds before being named winner at the grand finale held virtually last December.

For the first round, which began last March, participants were required to create a poster for the event’s non-governmental organisation partner Breast Cancer Foundation.

“We had to come up with the poster within two weeks with or without the materials provided. I challenged myself to get it done within two days before the submission date, as I knew I had to complete the artwork in less than a day in the next round, ” he said.

His effort proved to be worthwhile as he was among the top 30 winners selected from over 1,000 participants to proceed to the live test round. As the competition was deferred from May to September, Tse seized the opportunity to improve his visual design skills using Adobe Photoshop.

During that time, he befriended the other winners through a WhatsApp group created by the organisers. Seeing their work spurred him on to put his creative skills to greater use, he said.

He also attended a two-day Adobe Photoshop workshop held by the organisers where he obtained an Adobe Photoshop certification.

He recalls going into the second round with an important tip from the organisers during the briefing – always remember the audience of your artwork.

“I kept reminding myself about the audience – the breast cancer patients and survivors who would be viewing my artwork. That helped me focus as I worked on my design. I look forward to the world championship. I am still learning to be better and to showcase more of my work using Adobe Photoshop, ” he said.

At the ACA World Championship, the top winner of each participating country will create a designated design project for a chosen non-profit client of Certiport, the event presenter in the United States.

The ACA certification is a global, industry-recognised credential that can be used to effectively validate one’s skills in Adobe digital-media software. It certifies that individuals have the entry-level skills to plan, design, build and maintain effective communications using different forms of digital media.

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