INTERNATIONAL Islamic University Malaysia (IIUM) has officially embarked on its first 2u2i initiative with the region’s largest quick service restaurant operator, QSR Brands (M) Holdings Bhd through its subsidiary, QSR Stores Sdn Bhd, for the Bachelor of Business Administration (BBA) programme.
This collaboration is in support of the government’s mandate to propel Malaysia’s talent development through a redesigned higher education system in spearheading Malaysia’s socio-economic growth, thus driving the nation forward.