Honing skills via activities

(Back row, from left) Arumugam, Prof Williams, Prof Wilkinson, Dr Lim, Lee and Dr Izian with members of the project committee.

THE students from the Bachelor of Science in Marketing programme from Sunway University Business School (SUBS) recently organised its inaugural “Marketing Day: Student Professional Pathway”.

It is to provide a platform for students to encourage them to develop their interpersonal skills through practical applications and gain experiences through activities beyond the traditional approach.

Sunway Education Group and Sunway University senior executive director Elizabeth Lee officiated at the event.

For the event, an exhibition and games stations allowed students to interrelate what they had learnt in their marketing programme with hands-on activities.

These games include “Aim for Sales”, “Marketing Pong”, “Tic Tac Toe”, “Remembering Brands” and “The Cup Game”, that required students to use their knowledge and skills in marketing to win prizes.

The exhibitors were from five different sectors which included services provider – Astro and Flexiroam; communications – Leaderonomics and WOBB; branding – Light Up 7 and M&C Saatchi; retailing – Padini and Oh Sebenar; and Sales – Tan Chong Group and Wipro Unza.

Through the games and interactive booth activities, students had the opportunity to learn more about the different sectors of marketing. The job and internship opportunities offered by several exhibitors provided the students with insights on their future career paths.

“Through these activities, we hope to help students find their interest in the field and let them know that they can do a lot more beyond marketing and sales.

These include designing, advertising, media planning or becoming social media managers with their marketing degrees,” said project chair Nadhirah Hamzah.

A CV Clinic was set up in collaboration with WOBB, a Malaysian job search platform.

Students could work with the marketing team representatives from WOBB

on their cover letter and curriculum vitae (CV).

A photography corner with makeup services was provided for students to take a professional photo for their resume.

“The CV Clinic is to assist students on their cover letters, resumes, CVs, and the necessary documents required when applying for an internship or a job,” said co-project chair Mohamed Janaan.

The Bachelor Of Science in Marketing at Sunway University aims to equip students with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges.

In an environment that encourages communication-across-the curriculum approach to learning while emphasising on innovation and creativity, the programme grooms marketing champions.

The Student Professional Development Programme aims to create industry awareness, building confidence and improving personal interactions among students, alumni, lecturers and employers.

The “Marketing Day: Student Professional Pathway” is the brainchild of Bachelor Of Science in Marketing programme leader and senior lecturer Dr Izian Idris and SUBS Alumni Relations and Student Professional Development manager Arumugam Muthusamy.

The event was organised by a committee of eight students comprising Nadhirah, Mohamed, Siti Nur Diana, Matthew Ho, Charlene Anne Fernandez, Chong Hui Xin as well as Cassandra Mae Towle and Tay Chuan Mei, from the second and third year of the programme respectively.

Also present at the marketing event were Super Memory Map (SMM) Education Group founder and group executive chairman Dr Lim Teck Ting, Sunway University vice-chancellor Prof Graeme Wilkinson and SUBS dean Prof Steve Williams.

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