EDUCATION Malaysia Global Services (EMGS) is embarking on a massive rebranding exercise to position itself as a premier agency that promotes Malaysia as a leading education destination.
Despite having a wider mandate, EMGS only developed an elementary reputation as a visa processing company instead of registering a strong brand like the British Council and IDP Australia. Past focus on education exhibitions has had limited impact as participation by higher education institutions (HEIs) had been less than 5%.
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