ADVERTISEMENT

Pact on knowledge sharing


Tan (left) exchanges documents with Dr Wang after the signing ceremony at the university.

Tan (left) exchanges documents with Dr Wang after the signing ceremony at the university.

CREATING effective advertising is about understanding people to change their spending behaviour.

That is one of the philosophies adopted at Leo Burnett Malaysia and is what the advertising company wants to teach the Advertising Programme students at Xiamen University Malaysia.

   

ADVERTISEMENT