THE winners of a creative youth empowerment campaign will be announced in the first week of October.
Guardian Malaysia is working with Limkokwing University of Creative Technology on a creative youth empowerment campaign, Fresh Breath for Malaysia, in conjunction with the introduction of Guardian’s new mouthwash range.
The campaign’s goal is to empower Limkokwing students to creatively interpret the theme of Fresh Breath for Malaysia as a showcase of positive energy towards the nation while encouraging better oral hygiene through visual expression and multimedia.
More than 70 artworks, both print and multimedia, have been submitted by students from the Faculty of Design Innovation, Faculty of Communications, Media, and Broadcasting and the Faculty of Multimedia Creativity.
After the preliminary judging by representatives from Guardian, members of the faculties as well as the university’s vice-president (Industry Empowerment) Datuk Raja Aznil Raja Hisham, the top 10 digital art works and 10 print works have been chosen as the top finalists.
Voting is now ongoing through the Facebook pages of Limkokwing University of Creative Technology and Guardian Malaysia.
A total of RM14,000 in cash prizes will be awarded to the top 10 students across two categories.
Deputy Youth and Sports Minister Steven Sim witnessed the launch of the campaign and the judging.
Guardian Malaysia Group Health & Beauty Product Manager Michelle Yeap said the campaign aims to empower youth to express themselves through visuals and multimedia that best capture the theme.
“We created this campaign in collaboration with the university to empower youth to give their own perspective on real world issues.
“We hope that students will use this platform to start a conversation on oral care, specifically the problem associated with bad breath, and offer creative and positive insights on how to overcome a condition that affects up to 50 per cent of the population,” said Yeap who is a Limkokwing University of Creative Technology alumna.
Raja Aznil said: “The university and its students who come from 160 countries, could give a different perspective to the campaign.”
“What our students gain from this collaborative campaign with Guardian Malaysia is industry exposure, which prepares them for their future careers,” he added.
In addition to Yeap, two other university alumni, Nurrul Ernie Shaheerah from Malaysia and Shiva Kafil from Iran were also part of the judging panel that determined the top 20 finalists.