IT’S the hormone monster!
You experience mood swings, acne appears on the most random spots on your face and suddenly, your sweat glands become more active.
Sound familiar? There is no escaping this transitional phase from childhood to teen.
While teenagers experience a variety of changes due to puberty, the most noticeable change is the increase in perspiration, which when mixed with bacteria, creates body odour. Understanding the need to educate teenagers from the get-go on personal hygiene and how to manage their body odour, Nivea recently launched a nationwide school programme called the “Penjagaan Diri Terbaek” campaign.
Beiersdorf Malaysia and Singapore country manager Ng Hock Guan said the campaign addresses the challenges faced by students during puberty.
“We believe that everyone plays a part in giving teenagers the support and advice they need to deal with these changes.
“In time, we hope to see more students and teenagers being confident and well informed about personal hygiene and grooming,” he said at the launch at SMK(P) Sri Aman, Petaling Jaya.
The campaign uses an educational and interactive presentation approach where students will learn what it means to practise good personal hygiene, Ng added.
By engaging the students in different ways, he hopes the campaign will become a reliable platform for students to learn about underarm care and personal hygiene, helping them feel more comfortable and confident about themselves.
SMK (P) Sri Aman principal Misliah Kulop said learning to use deodorant is important for students as they are encouraged to actively participate in co-curricular activities.
“Through the sharing of knowledge and open discussions on this topic, I hope it will create a positive and long term influence on students,” she said, thanking Nivea for the learning experience.
Education Ministry School Management Division chief assistant director (policy) Faridah Yang Razali said campaigns like these are valuable efforts to support Malaysia’s education system.
“As we all know, learning does not only come in the form of books and classroom lessons.
“Personal hygiene is a topic that transcends all boundaries.
“It is important for our health and wellness; good personal hygiene can be considered an act of courtesy towards others,” she said.
Form Two student Nur Sabreena Mohd Nasir feels initiatives like the “Penjagaan Diri Terbaek” campaign are important for students.
Her schoolmate Mirosha Veethasalam, 14, said the campaign will help teenagers understand how to keep their bodies clean.
“We spend many hours in school and with co-curricular activities, we sweat a lot so this programme is good because it gives us tips on good hygiene,” she added.
A long term initiative, the programme covers key aspects of the topic including underarm hygiene and personal grooming.
To keep students engaged throughout the campaign, Nivea conducts a music video contest called “Penjagaan Diri Terbaek”.
Students can participate in the music video and subsequently share it across social media platforms. At the event were local personalities Khai Bahar and Nabila Razali who were selected as role models for the campaign.