THE Limkokwing Fashion Club opened its fifth retail outlet at IOI City Mall in Putrajaya last month.
The new store is the latest addition of the fashion club’s global presence, joining its other stores in London, Bali, Kuala Lumpur and Cyberjaya.
Known as the world’s first fashion label produced by a university, the Limkokwing Fashion Club specialises in versatile ready-to-wear pieces that perfectly blend edgy street-style with sophisticated details in prints.
Clad in one of the fashion club’s designs, Limkokwing University of Creative Technology vice president for brand, creativity and talent development Datuk Tiffanee Marie Lim said she was proud of the fashion label and its ability in opening more shops.
“We are super happy because it reflects the passion and energy behind the label created by the university which has now become a retail brand.
“There aren’t many Malaysian brands, which have moved as fast as Limkokwing Fashion club, and that is very much to the credit of our students,” she said, adding that the fashion club is constantly planning to break into new countries.
Describing the apparel offered as “pocket friendly”, Lim said the club wanted to create a brand that was “inviting” and promoting a life of affordable luxury for those who love wearing creative designs.
“We want to promote the thinking that anyone can be a first class consumer.
“The pieces are designed for confident people with strong characters,” she said during the shop’s soft launch.
Brand manager Joyce Lin Yu Ting, an alumnus of the varsity’s fashion design course, said storefronts enabled students to showcase their talent in terms of fashion through an array of clothes, bags and accessories.
“The interior design of the outlet, sourcing for material, modelling and the photo-shoots of the clothes were all done by our students,” she said, adding that students were able to gain “real working exposure”.
“This is a platform for them to be in touch with the industry before they graduate, allowing them to learn the dos and don’ts of the fashion world and be entrepreneurial,” she pointed out.
Lin noted that the opening of the fifth store proved Limkokwing Fashion Club can run its own brand.
“The fashion club is self-sustaining.
“Profits from our retail stores go to operational expenses and also back to the university,” said the Taiwanese native who is currently taking a Masters in Marketing at Limkokwing University of Creative Technology.
She added that the fashion club will be opening its sixth retail store soon.
In 2017, Limkokwing Fashion Club launched its first Raya Collection, entitled the “Malaysian Soul”.
The Limkokwing Fashion Club embedded traits from the Malay, Chinese, and Indian cultures into the designs of Malaysian Soul.
From the sleek gold designs to the chic black layering, all of the patterns imprinted in the collection showcased the unique ethos in Malaysia.
The designs by Limkokwing Fashion Club has also been featured at Singapore Fashion Week, Borneo Fashion Week and London Fashion Week.
It also has garnered the attention of leading celebrities and designers.
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