IT is essential to recognise the impact that teachers have on the talent development and economic growth of a nation.
In collaboration with the Education Ministry, INTI International University & Colleges (INTI) launched the #InspiredbyCikgu campaign to acknowledge the impact that teachers have in our lives, including the life lessons that they impart on us.
The campaign is an extension of the ministry’s #TerimakasihCikgu campaign that sought to appreciate teachers as a driving force behind the development of our country’s talent.
The fundamental role of teachers go beyond sharing knowledge but also in acting as facilitators for students, and in mentoring them as they grow socially, emotionally and intellectually, with an end goal to help them to make better decisions in their lives.
The campaign kicked off with the release of a short film titled, “Terima Kasih, Cikgu Nadia” that follows the story of a student who perseveres through his struggles in achieving his dreams of becoming a badminton player, with the help and support of his teacher.
Through his teacher’s guidance and encouragement, the student finally achieves his dreams and demonstrates that success in life can be found beyond academics through hard work and the willpower to never give up.
“The education process is not just confined within the walls of the classroom. Teachers today are increasingly playing the dual role of mentor and friend, to guide and nurture young students through life’s learning opportunities.
“Through this campaign, we hoped to highlight these dedicated superheroes who are committed to redefining and transforming Malaysia’s learning landscape.
“At INTI, we applaud their commitment to shaping our future generations,” said INTI senior vice president for Marketing, Products & Partnerships Timothy Johnson.
“In this video, we chose to highlight the student’s journey to become a badminton player as a reflection of our country’s shared love for the sport, and also to show that teachers can be a vital source of support for the younger generation as they navigate through life’s ups and downs,” he added.
Additionally, INTI also captured the personal experiences of three young people who visited their old secondary schools to reconnect with their favourite teachers.
Providing a platform for these individuals to show their gratitude to the teachers who inspired them to pursue their dreams, INTI developed three videos which take on both a touching and humorous walk down memory lane as these students and teachers recall the times spent together, reminiscent of many Malaysians’ secondary school experiences.
To further drive the campaign, INTI distributed a specially-designed pin as a token of appreciation to 10,000 teachers across Malaysia. The pin is shaped as a pencil bent into a circle for the continuous loop of teaching and learning, and how students and teachers are co-learners in contributing to the changing process of education.