THE Limkokwing Fashion Club was the only foreign private university to be invited to showcase its collection at the 2017 Singapore Fashion Week.
Presenting a reimagined version of the exclusive collection, Malay-sian Soul, Limkokwing Fashion Club showcase was inspired from the cultures of Malaysia.
Merging heritage values found in Malaysia, the garments embedded traits from the Malay, Chinese, and Indian cultures into the designs of Malaysian Soul.
From the sleek gold designs to the chic black layering, all of the patterns imprinted in the collection showcased the unique ethos in Malaysia, such as the religious architecture symbols belonging to the mixture of races that the country is known for.
As Singapore’s premier fashion event, the Singapore Fashion Week has featured global fashion designers since its start in 2001.
In 2015, Singapore Fashion Week forged a strategic global alliance with the Council of Fashion Desig-ners of America (CFDA), making it the patron of the Fashion Week.
Invited by Timothy Chen, CEO of Modestyle Asia, who spotted Limkokwing Fashion Club’s Raya Collection and became a follower later on.
The invitation also acknowledged the brand as one of the region’s emerging fashion houses. Singapore, undeniably, is one of Asia’s retail markets powerhouse.
Limkokwing University of Creative Technology has paved the way for fashion education to flourish in Malaysia. Starting from the bi-annual graduate showcases, Creativity in Motion; the establishment of the world’s first fashion label by a university, Limkokwing Fashion Club; as well as involvement in various fashion weeks around the world, the institution provides the students with industry experiences while obtaining their degrees.
At the university, students are not only crafting their knowledge through various innovative classes, but also through industry exposure.
By coining the term “Indusity”, students benefit from various industry talks and internships offered by the university’s partners.
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