IN line with the increasing demand for strategic-level thinkers and skillful communicators in the industry, Taylor’s School of Communication (SOC) has created a conducive environment where best practices are shared and ideas explored, to uncover the full potential of both its students and staff.
School of Communication head Josephine Tan said the Students’ Talent Appreciation and Recognition (STAR) Awards is an annual event held at Taylor’s University Lakeside Campus, with the aim of promoting high standards and best practices in the media and communication industries by cultivating passion, interest, commitment and integrity in creative work among the students.
“The proof of the students’ work can be seen by the finished projects showcased at the STAR exhibition and submitted for the awards.
“Our very own award-presentation ceremony rewards and recognises achievements in the areas of advertising, broadcasting, public relations, multimedia, journalism, marketing and scholarly pursuits,” she said.
The recent STAR Showcase and Awards ceremony was attended by industry partners, Taylor’s University staff and students for a celebration of creative excellence.
Nine of the nominated students’ works were exhibited during the event. There were 25 categories such as Communicator of the Year award, Best News Release, Best Illustration, Best Advertising Campaign (Degree), Best Brand Strategy (Degree), Best News Writing (Degree), Best Feature Writing (Foundation), Best Stop Motion Animation (Degree), and Best Documentary (Degree).
The awards recognised individual works as well as group efforts.
Each category showcased at least three nominated students’ work. The awards were also judged and sponsored by industry partners such as SONY Malaysia, BBDO Worldwide Advertising Agency, Star Media Group Berhad, PrimeWorks Studios Sdn. Bhd., Edelman Public Relations Worldwide Sdn. Bhd., Moving Walls Sdn. Bhd. And Red Communications Sdn. Bhd.
The winner of the Communicator of the Year (Degree) and who is already an up and coming star, Low Ching Ching was elated with the recognition.
She is involved in hosting and acting. She graduated with a degree in Communications majoring in Public Relations & Event Management.
“What I learnt from my four years studying in Taylor’s University is that I am capable of doing what I want and achieving what I set my mind to, so long as I have the right mind set, the right attitude, determination and support and encouragement from the people around me.”
For Eaizzat Iskandar Abdul Manap, a Broadcasting degree student, won the Best Script (Degree).
“I am hoping to make our country proud both nationally and internationally one day.
“My goal is to be a part of this new generation of filmmakers in Malaysia. I hope to inspire future generations to try new things,” he said. Eaizzat Iskandar would also like to write books.
Another Star of the day was Maheswari Jeyabalan who won the Best Research Paper (Master). She wrote her research paper on “Feminist Leadership And The Appearance Of Power, Culture And Ideological Resistance In The Hunger Games Trilogy”.
“I’m shocked and so motivated after winning.
“it’s a privilege to work with and learn from some of the best lecturers here in Taylor’s University.
“I also made so many friends from different age groups and industries, which is the best part and memory of being here,” she added.
Maheswari who is a consultant/specialist in audit and compliance, is planning to pursue her doctorate.
The Star’s women and family editor Ivy Soon also presented awards to Ili Ruzanna Iqbal and Hung Jia Yi for Best News Writing (Degree) and Best Feature Writing (Degree) respectively.
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