M'sian team, champs in Paris

The winning teams posing for the camera after the finals.

FORTY three student teams from around the world gathered in Paris recently to compete in the 22nd International Finals of L’Oréal’s Brandstorm business game. The teams, each comprising three students from partner universities around the world, and one wild card team selected through social networks, were challenged to put themselves in the shoes of an international marketing director at Kiehl’s and imagine a new product range for the the brand’s men’s portfolio.

Team Trilogics from Taylors University in Malaysia was placed first, winning a trip, worth ?10,000 (RM44,000), to the city of their choice.