The human side of enterprise


UKM’s laureate-in-residence believes that society’s most pressing problems can be solved through social business, a revolutionary idea that has caught on around the world.

A GREAT man came to fulfil his laureate-in-residence obligations at Universiti Kebangsaan Malaysia (UKM) in July. Dr Muhammad Yunus, who founded Grameen Bank and pioneered the concept of microcredit as a viable business, won the Nobel Peace Prize in 2006.

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