TO raise awareness of branding and packaging among small and medium enterprises (SMEs), Limkokwing University of Creative Technology (Limkokwing) and SME Corporation Malaysia (SME Corp) recently launched the Branding Innovation Centre in Cyberjaya.
The centre was a collaborative effort between Limkokwing and SME Corp to educate local SMEs about the need for to infuse creativity and innovation in their operations to enhance the quality of their goods and services, as well as to develop new brands and improve packaging.