ONE of Michael Jackson’s most powerful songs, Heal the World, played a pivotal role at Kinderland’s annual charity concert recently, as almost 100 pupils, as young as 18 months to six years old, came together in Sekolah Seri Cahaya to showcase their talent for a good cause.
The concert was in support of the United Nations Children’s Fund (Unicef), and saw the pupils from Taska Kinderland and Kinderland D’shire Kota Damansara, Petaling Jaya, donning glittery costumes and performing songs such as Black or White.
Themed ‘You and I can make the difference’, the concert served to advocate Unicef’s mission of protecting children’s rights — to help meet their basic needs and to expand their opportunities to reach their full potential.
Donations in the form of ticket sales poured through as parents made generous contributions towards the cause.
Presenting the mock cheque of RM5,000 at the ceremony were managing director of Crestar Education Malaysia Sdn Bhd Arthur Ng, and principal of Kinderland D’shire Lita Goh.
Ng said that preserving the wonders and excitement of childhood was a basic philosophy of the kindergarten centres.
He urged parents to look beyond an out-of-sync dance routine or a displaced note in a song, as the pupils’ enthusiasm for both performing and charity was more important.
“Every single step they take today, is a milestone for their future,” he said.
Goh, who organised the event, believes that the theme this year highlights the compassion society must impart in every child.
“We teach the children about making a difference in the lives of the people around us.
“Because we believe in planting seeds of charity and compassion in every child, we join hands with Unicef this year to help them protect children who need basic education to survive and develop,” she said.
Receiving the mock cheque was Unicef Malaysia’s chief of the private sector fund raiser and partnership Choon Bow Bow.
She said that while there was a 94% primary school enrolment rate in Malaysia today, the organisation still strived to realise every Malaysian child’s right to an education.
“Start listening to our children.
“They have the right to express their views just as much as adults do,” she said.
Did you find this article insightful?