Bonding in Bali


THERE is nothing like a short trip abroad to get the creative juices flowing, what more if it is to an exotic place like Bali.

At least, that is what Institute Advertising Communication Training's (IACT) student-run advertising agency Creactive believed in when it organised a five-day skills enhancing and team-building trip to the island recently.

Two lecturers accompanied the 11 Creactive students on the trip.

“There are only two words to describe our experience in Bali – mind blowing and enthralling,” said project coordinator Felicia Wong Nyuk Ching.

The IACT team had a great time in Bali.

“The Balinese culture is really rich and unique. I am so glad we organised the trip,” added the 20-year-old lass, who is pursuing a diploma in mass communication.

Her team-mate, Suah Boon Chuan, 23, agreed.

“Bali really rocks,” said the advertising/ marketing communication student. “The trip was a great learning experience for me.

“I found out so many things about Bali and the Balinese culture first-hand. It beats learning from Discovery Channel any day.

“And the best part is, I got to know my team-mates better and bonded with them,” Boon Chuan added.

Creactive was set up to give students more exposure to working life in the advertising industry, said IACT lecturer May Gan.

The agency allowed students to work with real life clients rather than just do homework. The students often took on the roles of manager, assistant manager, account executive, graphic designer, copywriter and project coordinator.

In Bali, the students' challenge was to come up with an integrated campaign for Sony PSP and Apple iPhone.

The results of the students' hard work, together with a video presentation and a photograph expo, were showcased at the Creactive Bali Ad-Works Exhibition, held at the IACT gallery in Petaling Jaya, Selangor, after the trip.

Aimed at giving team-members the chance to share their learning experience, the exhibition also offered IACT students an overview of the advertising scene in Bali.

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