WHERE higher education is concerned, marketing is inevitably linked to quality assurance.
As such, the National Accreditation Board(LAN) will soon be organising two events atthe Putra World Trade Centre (PWTC),revolving around marketing Malaysian highereducation abroad and quality assurance inhigher education.
The first event is a seminar on higher educationopportunities in Malaysia, organisedin cooperation with the MalaysianAssociation of Private Colleges andUniversities (MAPCU), to be held on Feb 4.
“We hope that the seminar will provide aforum for delegates from overseas to explorehigher education opportunities in Malaysia.
“We’ve invited 50 foreign delegates. Someare representatives from embassies here, butsome are representing education ministrieslooking at educational opportunities overseas,” said LAN chief executive officer Prof Datuk Dr Mohd Salleh Mohd Yasin, at a press conference recently.
Three working papers will be presented atthe seminar.
The presenters are Universiti SainsMalaysia vice-chancellor Prof Datuk DzulkifliAbdul Razak, who will speak on educationalopportunities in public universities; INTIInternational University College executivechairman Tan Yew Sing, who will speakfrom the perspective of private higher educationalinstitutions; and MaldivesAccreditation Board director-general DrAhmed Anwar, who will share firsthandexperience of the problems and expectationsforeign students have when they come toMalaysia.
In conjunction with the seminar, the twobodies will also organise the MAPCU-LANHigher Education Exhibition 2007 at thePWTC from Feb 3 to 4.
Around 80 higher education institutionsare expected to participate in the exhibition.
LAN will also be hosting the 2007 AsiaPacific Quality Network Conference andAnnual General Meeting from Feb 5 to 7.
“The conference will talk about qualityassurance practices in higher education,”said Prof Mohd Salleh, adding that the conferencealso aims to enhance regional cooperationand to formulate a regional vision onquality in higher education.
Around 300 participants from around theAsia Pacific region, as well as Germany andthe United Kingdom, will attend the conference.