TOURISM is a creative industry while Limkokwing is a creative campus. What better place to study this business field than a campus focused on creativity? What better place to teach tourism than a creative place?
This was the opinion voiced by Limkokwing University College of Creative Technology (Limkokwing) president Tan Sri Datuk Dr Lim Kok Wing recently when he pointed out that the tourism industry, which generated RM31bil in revenue for the country last year, merited more attention and a change in mindset from Malaysians.
Lim said that the university college is well positioned for the effective delivery of tourism courses as the field calls for creativity and innovation in order to thrive and Limkokwing has been a pioneer in creative education since 1991.
In a bid to answer to the industrys needs, the university college has come up with a degree programme in tourism management the BA in Tourism Management. This programme is offered at the Business and Innovation Faculty which also has programmes in international business, marketing, entrepreneurship, business administration, accounting, business information technology, e-commerce and software engineering with multimedia.
All the programmes are internationally recognised and moderated by a consortium of partner universities including Swinburne University of Technology and Curtin University of Technology.
The tourism management programme offers students a solid grounding in business so that they may acquire a full range of work skills that will enable them to become effective employees. This includes teaching them to plan and carry out research, analyse, interpret and present data, generate reports, and generally contribute to the effective running of an organisation.