The recent Mapcu conference raised someinteresting issues on promoting highereducation as a commodity and makingMalaysia a centre of educational excellence,S. INDRAMALAR reports.
Think soft drinks, and most people will picture Coca-Cola; think fast food and chances are, McDonald’s will come to mind; and think of an ultimate driving machine and there is none other than BMW. The success of these products is largely due to the millions of dollars spent on branding.
