Getting to the heart of public relations


SOMETIMES, all it needs is a glamorous figure to boost the image of a profession!  

That certainly seems to be the case with public relations (PR) as the number of students who signed up for the programme at Universiti Tunku Abdul Rahman (Utar) rose dramatically, thanks to actress Samantha Jones whose role as a public relations expert in HBO’s smash-hit TV series Sex and the City seems to have given the profession a much-needed boost. 

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