Brand-building in education


MALAYSIA has the potential to become a leading provider of education for the developing world but it must first benchmark itself against the best in the world. 

Educationist Tan Sri Lim Kok Wing who is also president of Limkokwing University College of Creative Technology (LUCT) said good branding for the industry as a whole is of pivotal importance. ''To go forward as an industry, all private institutions of higher learning (IPTS) must commit to achieving the highest standards. 

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