A GROUP of Universiti Teknologi Mara (UiTM) students recently validated their research on consumer loyalty by using Coca-Cola as a case study. This included examining how the brand came to dominate the soft drink market both globally and in Malaysia.
The group of second-year students, who are pursuing a degree in Communications and Media Studies, based their presentation on information they had initially sourced from the Internet and later with assistance from Coca-Cola Malaysia.
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