INNOVATION and creativity coupled with a good marketing strategy helped 14 teams from universities and institutions of higher learning in Malaysia make it to the second round of the ''Dare to be Digital Malaysia'' competition.
The competition challenges teams of students to create digital content, such as video games, which provide a unique environment to identify new talent and the next generation of games and interactive developers.
The 14 teams impressed the panel of judges with their entries which displayed a high level of maturity and sophistication, and are in the running for the grand prize which consists of an all expenses paid trip courtesy of the British Council, to Dundee in Scotland in August.
The competition is organised by the British Council and supported by the Science, Technology and Environment Ministry, in association with Abertay University, Scottish Enterprise Tayside and the Dundee City Council.
Open to students enrolled in computer science, software engineering or computer arts-related degree programmes, the competition is an opportunity for Malaysian students to present their entries to an international panel of judges consisting of industry experts in the area of digital technology.
The teams have 15 weeks to complete a working prototype of their product, along with a business plan or pitch document showing how they intend to ''sell'' their product.
During this period, support will be provided by the British Council's state-of-the-art video conferencing centre in Kuala Lumpur where team members will be invited to join a series of video conferences with Abertay University to help resolve any technical issues associated with their entry.
The shortlisted teams are from Alif Creative, Asia Pacific Institute of Information Technology (three entries), KDU College (two entries), Limkokwing University College of Creative Technology (three entries), Malaysian Institute of Integrative Media, Multimedia University (two entries), Prime College and Sunway College.
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