UUM researches tourism in Langkawi

WITH its breathtaking Datai beach, tax-free status, exciting international events, lush padi fields, beautiful coral reefs, plush hotels and enchanting local culture, it’s no wonder that French president Jacques Chirac is one of Langkawi island’s most ardent admirers.  

With the government aspiring to make it the number one island resort destination in the world, Universiti Utara Malaysia (UUM) could not have found a better place to set up its new Tourism and Hospitality Research Institute (IPPH).