A solid gold celebration


Essaadi (centre) with GAB head of trade marketing Ties Van-Rappard (third from left), sales director Thum Chee Yuen (fourth from left), marketing director Bruce Dallas (fourth from right) and regional sales managers tosses Yee Sang for prosperity and good blessings.

THE Chinese New Year season will be brimming with golden opportunities for 100 lucky individuals.

In its Celebration of Golden Prosperity campaign, Guinness Anchor Berhad (GAB) is offering its consumers a chance to win pure gold bars worth a total of RM1mil.

GAB managing director Hans Essaadi said Chinese New Year marks a time of celebration where reunions with family and friends are of utmost importance.

“It is also a time for us to cultivate a better relationship with the Chinese community,” he said.

“As our loyal consumers celebrate with our range of brews, we hope the rewards will give them even more reasons to raise their glasses and cheer yum seng,” added Essaadi.

Roaring performance: Kun Seng Keng lion dance troupe at the campaign’s launch.
Roaring performance: Kun Seng Keng lion dance troupe at the campaign’s launch.

By purchasing any big bottle of Tiger Beer, Guinness Heineken or Anchor beverages, consumers will be in the running to score winning bottle cap liners.

The holders of the bottle caps will later gather at the campaign’s grand finale, where they will each get to crack open a golden egg and answer a few questions to win a prize.

The content of the eggs will reveal if they have won one of 10 gold bars weighing 500gm each or one of 90 gold bars weighing 10gm each.

Throughout the campaign’s duration, consumers will also stand a chance to collect instant winnings worth RM1.2mil in total as the brewer is giving away 100,000 bottles of Tiger Radler beverages and 800 red packets filled with RM388 each.

Ready to crack it: (From left) Thum, Essaadi and Dallas cracking the golden egg as they launch the Celebration of Golden Prosperity campaign.
Ready to crack it: (From left) Thum, Essaadi and Dallas cracking the golden egg as they launch the Celebration of Golden Prosperity campaign.

The nationwide campaign is on from now until Feb 28.

It will be supported by roadshows that will take place at selected entertainment outlets in Peninsular Malaysia.

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Lifestyle , Beer , CNY , celebration , gold , prosperity

   

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