Milo launches video relay to engage consumers

Tan is optimistic that the Milo relay initiative will draw strong interest from consumers.

Nestle is optimistic that its recently launched “Malaysia’s Longest Milo Relay” campaign will draw in 10,000 videos as part of its brand building efforts.

Nestle Products Sdn Bhd business executive manager for Milo, Philomena Tan, said the campaign has received about 150 videos to-date and the group will be carrying out more on-ground activities to encourage more consumers to participate in the campaign.