A lifestyle brand that unites the younger community

People getting their free tickets to watch 2013 FA Cup final at the JOHO Concept Store in Johor Baru.

Trying to secure funds to run a business for something that can’t be explained is a daunting task. However, that does not mean it is not a viable business proposition.

Usaha Selaseh Sayang Sdn Bhd (USS), the creator of JOHO brand, is a testament to this.